For a website owner, traffic is everything. It is a popularity indicator and an assurity that sales may happen in the coming future. They try every possible way to improve the traffic and one such way is the Affiliate marketing.
Affiliate Marketing is a technique in which someone else will build links in your website to redirect traffic to it. Here the affiliates will create links either related to their own website or content on the web page and present it as a link of your own website. The more the traffic generates the better is the commission awarded to the affiliates. This type of marketing is also known as Cost per Action as the cost of the affiliate is decided as per the action and the traffic generated. If the traffic is not generating any sales then there is no need to pay. Therefore, the entire marketing plan is on the risk of the affiliate.